— CONTENT MARKETING

Content Audit

Find out which content is working, which is cannibalising, and what to cut.

Get a free ranking audit → Back to Content Marketing

A content audit is a comprehensive review of your existing content library — inventorying every piece, evaluating its current performance (traffic, rankings, engagement), and making a clear recommendation for each: keep as-is, update, consolidate with similar content, or remove entirely.

It answers questions a single-post view can't: which topics are covered multiple times in competing, overlapping posts, which pieces have decayed and need attention, which are quietly strong and worth building on, and which are taking up space without contributing anything.

What's Included in Content Audit

A closer look at exactly what's covered — no vague line items, no guesswork.

Full content inventory

cataloging every published piece with key metadata: publish date, topic, current performance

Performance analysis

traffic, ranking, and engagement data for every piece, to ground recommendations in reality rather than guesswork

Overlap and cannibalization identification

finding content competing against itself for the same keywords

Decay identification

flagging content that's lost meaningful traffic or rankings over time

Keep/update/consolidate/remove recommendations

a clear action for every piece, not just a raw performance list

Prioritized action plan

recommendations ranked by likely impact, so effort goes where it matters most first

How We Approach Your Content Audit

A clear step-by-step process that turns findings into prioritized, actionable improvements.

Step 01

Build the full inventory.

We catalog every piece of published content with the metadata needed to evaluate it properly.

Step 02

Pull real performance data.

Traffic, rankings, and engagement get gathered for every piece, grounding the audit in actual data rather than assumption.

Step 03

Identify patterns.

We flag overlapping/competing content, genuine decay, and quietly strong pieces worth building on.

Step 04

Make a clear recommendation per piece.

Every item in the inventory gets an actual recommendation — keep, update, consolidate, or remove — not just a performance score.

Step 05

Prioritize the resulting action plan.

Recommendations get ranked by impact, so the highest-value work happens first.

Why Our Content Audit Stands Out

Not just a checklist — a clear, actionable plan built around what actually moves your rankings.

Why Choose Us

A content audit that just lists every page with a traffic number isn't actually actionable — you're left to interpret it yourself. We give a clear recommendation for every single piece, and prioritize the resulting plan so it's obvious what to do first, not just a spreadsheet to sort through alone. This feeds directly into content refreshes and broader content strategy work. You get a monthly reporting call, a live dashboard, and no long-term lock-in.

Actionable Insights

We focus on what actually moves rankings.

Prioritized Fixes

Issues ranked by impact, not alphabetically.

Clear Explanations

No jargon. Just what it means and how to fix it.

Expert Support

We walk you through the findings.

Ready to see your number move?

Get a free, no-obligation ranking audit — usually back within 48 hours.

Get a free audit →